Abstract

This essay explores crucial differences in bibliographic codes and the question of audience in the works of Loy and Marinetti. While the two intended to convey a similar message, their methods were antithetical. Loy appealed to an intimate, sympathetic audience while Marinetti aggressively attacked the public with his Futurist ideas by targeting not only to the small artistic community, but mass culture as well. These contextual differences overshadow the ongoing debate about Loy’s involvement in the Futurist movement, proving that while she was influenced by the Futurists, the movement’s ideals about globalization and mass culture did not manifest themselves in her artistic development.

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