Iva Petkova


M.A., Ph.D. (Sociology) Columbia University
M.Sc. (International Business) Goteborg University, Sweden
M.A. (International Economic Relations) University for National and World Economy, Bulgaria


My passion for interdisciplinary learning and contribution has brought me across the globe completing degrees across disciplines in International Relations, International Business and Economic Sociology. I conduct research and teach on topics that I am passionate about, such as Fair Trade, the emergence of new forms of organizations, adaptation, and complex processes of organizational change in creative industries as well as Internet fashion start-ups. I am Co-founder of the interdisciplinary Initiative for the Study and Practice of Organized Creativity and Culture (iSPOCC) at Columbia University, which advances new perspectives in the study of culture in creative organizations: fashion, music industry, and the arts.

My specialties are Ethnography, Qualitative Research, Sociology, Consulting, Organizations, Change, Fashion, Innovation, Entrepreneurship, Internet. I am an active member of the Academy of Management and the American Sociological Association. Some of my most memorable career experiences have been in teaching students, and I look forward to continue contributing to this most rewarding part of my career.

My publications include On The Process of Building a Graduate Community in Columbia University Graduate School of Arts and Sciences (Superscript, V 2(11)- Fall 2011), 
Rules of Digital Engagement: Using Distributed Networks to Create and Market the Luxury Brand, The Luxury Institute Inc. (New York, NY. 2010), Current Social Media Strategies of Fashion Firms, Altagamma Foundation for Luxury Industry Firms (Milan, 2010), and Shifting Regimes of Governance in the Coffee Market: From Secular Crisis to a New Equilibrium? in The Review of International Political Economy published February 13, 2006.