Classical Public Radio 89.9 WDAV announced that for the first time in its history its audience share topped all classical music public radio stations in the country.
WDAV earned an average quarter-hour (AQH) share of 3.6 with People 6+ during the August 2016 PPM (portable people meter) survey conducted by Nielsen Media Research. This is the highest share the station has earned in its 38 year history, and the highest market share of any classical music public radio station in the survey.
WDAV's audience has increased dramatically over the past 12 months. In August 2016, an average of 6,000 people tuned to WDAV each quarter hour, more than double the August 2015 AQH of 2,600 listeners. (Nielsen: P6+, M-Su 6a-12m)
"We are thrilled with the increases in listening to classical music on WDAV, both on the radio and online," said Frank Dominguez, WDAV's general manager and content director. "It is gratifying to see that as a growing number of people across the region and beyond embrace classical music, they view WDAV as a resource and companion."
WDAV ranked eighth in the Charlotte market during the highly competitive morning drive daypart, which is the station's highest ranking ever.
WDAV Classical Public Radio is dedicated to building a community focused on classical music by providing easy access to the art form, as well as opportunities for exploration and discovery. In addition to producing 156 hours per week for its own broadcast use on 89.9FM, HD-1, HD-2 and wdav.org channels, the station produces nationally-distributed programs, including Concierto, and, in partnership with South Carolina Public Radio, World of Opera and Carolina Live.
A service of Davidson College, WDAV's main source of operating revenue comes from annual member contributions. The station's 89.9FM signal reaches a 22-county region centered in the Charlotte, North Carolina, metro area and ranges from Rock Hill, South Carolina, to Galax, Virginia. WDAV's broadcasts can also be heard live online 24 hours a day at wdav.org and iTunes, as well as on any Android, iPhone or iPad device equipped with the WDAV Classical Public Radio app, or the TuneIn, NPR Music or Public Radio Player apps.